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Today, many terms related to artificial intelligence, machine learning, and deep learning are widely used in business context, especially when it comes to making correct predictions and analyzing data.

The production processes of today’s companies require efficiency and automation. The market has grown; therefore, companies are increasingly focusing on the use of chatbots and other programs and systems to improve logistics, productivity and customer service, with a significant impact also on the presence and visibility of brands. In this sense, artificial intelligence, machine learning and deep learning are becoming increasingly important.

First of all, it is worth noting that despite the importance of Artificial Intelligence, the quality of the workforce should never be overlooked. Highly qualified people are responsible for making strategic business decisions, based on the analysis provided by smart tools.

What is artificial intelligence or AI?

This term is widely used and refers to the process or ability that machines can have to solve problems and learn efficiently.

It is important to note that machines designed with artificial intelligence can mimic some human cognitive functions. They can also forecast certain financial and business events to offer viable solutions for freelancers and companies in different economic sectors.

Some IT professionals determine that, using Artificial Intelligence, machines can interpret a variety of data to achieve goals with greater flexibility, precision, and efficiency.

Within Artificial Intelligence, there are systems capable of thinking like human beings, which allow decision-making and help improve learning. Some systems can think rationally and are useful for calculations, to have an adequate perception of the reality of a company.

Systems capable of acting like human beings, by themselves, mimic a variety of human behaviors. For example, we can highlight innovative robotic devices.

Artificial intelligence applications

Artificial intelligence is one of the most surprising advances, as it allows machines to learn to predict certain types of behavior, based on data analysis. For this reason, it finds application in a variety of businesses, exploring machine learning capabilities on various fronts, such as:

  • Natural language processing
  • Training of electronic devices to detect specific situations, such as illnesses in patients.
  • Use of chatbots for efficient customer service.
  • Development of robotic products that stand out for their functionality.

What is machine learning?

Machine Learning is a term that refers to the development of programs with the ability to identify complex patterns in data, build models and generate predictions of future behaviors based on information.

Machine learning is part of artificial intelligence and is very useful for the development of computer systems that can learn from input sources. In this context, it is important to mention that this type of machine can identify patterns in a large amount of data used for business analysis.

This type of learning is widely used in companies that have adopted Artificial Intelligence, as it improves processes, provides productive efficiency, increases revenues, and reduces costs.

Machines conditioned to Artificial Intelligence work with an algorithm to review the amount of data in a company. Therefore, they can predict the behaviors they will have in the future. It is important to note that this type of computer system can be improved day by day and does not need human intervention to function and be efficient.

Machine learning applications

Machine learning is mainly applied so that, through learning, machines can project behaviors. For example, there are machines to recognize faces, learn a variety of languages, perform medical diagnoses with great efficiency, among others.

Companies look at many important aspects, such as customer satisfaction. With Machine Learning, you can determine which customers will turn to another provider because the business may be providing an inappropriate service.

In addition, a variety of customer data is analyzed, such as preferences in the consumption of products, age, products or plans that were contracted, etc. In other words, one of the great advantages of Machine Learning is that it allows companies to be more competitive. This is because algorithms detect a variety of patterns to predict or determine certain future events.

Currently, most companies use relevant data to obtain important information that allows a competitive advantage in the market. With automatic learning, you can detect fraud, make predictions about failures of industrial equipment, analyze the efficiency of employees, access to profitable customers, analyze the behavior of the consumer, have better control over social networks to make publications in a timely manner, diagnose patients, provide better customer service through personalized and timely calls, among countless other possibilities.

In general, machine learning and artificial intelligence are mainly used to make business decisions, through the correct analysis of the data generated by a company.

Manual processes have been left behind. With machine learning, machines can analyze data through algorithms, which are improved every day to make business more efficient.

Machine learning can be incorporated by different segments of the economy, such as healthcare, insurance, telecommunications, energy, finance, and others.

What is deep learning?

It is a recent term, part of Artificial Intelligence. It is mainly used to create modern and efficient systems. With Deep Learning, it is possible to develop programs that can perform human-like behaviors.

Deep learning improves machine learning by giving machines the ability to choose from a set of algorithms that offer a variety of responses and act on conclusions determined by a variety of combinations.

Deep learning allows machine learning to be done through an artificial neural network. This type of learning works through levels, that is, at the first level, the network can learn simple things and then transmit all the information learned to the other level. This information is efficiently combined to improve machine learning.

Today, deep learning is widely used in the industrial sector, allowing the analysis of a large amount of data to discover important patterns and make accurate predictions.

Artificial intelligence, machine learning and deep learning in the business context

Artificial intelligence improves production efficiency. Thanks to this, there are many systems capable of reproducing a variety of processes that are part of human capabilities, for example:

  • Speech recognition
  • Image identification
  • Facial recognition
  • Autonomous vehicles
  • Medical diagnostic

With the performance of Deep Learning processes, you can delve into the previous pointers:

  • Speech Recognition: Recognition of accents, dialects, etc.
  • Image identification: Recognition of specific colors and materials.
  • Facial recognition: Identifies the emotions of happiness or sadness of the user, amongst others.
  • Autonomous vehicles: Route recognition, taking into account the environment around you, etc.
  • Medical diagnosis: recognition of symptoms for the detection of diseases with greater precision, etc.

Machines, through Machine Learning, can also show a clearer vision of the business. This helps managers make the best decisions.

In addition, thanks to Deep Learning, robotics has evolved, and it is now possible to create machines that reproduce the behavior of people and can improve business productivity.

In this way, Artificial Intelligence and its related concepts play an essential role for companies in all economic segments to be more competitive and to develop high-quality products and services.